"Personally, I opt for more downloadable content over retail releases because I get more for my dollar." "Instead of going to the store and picking up three or four games, they're buying that one big game each week," said Buffa. Chris Buffa, editor-in-chief of AOL's, said as hardcore gamers have tightened their belts during the recession, they've opted for more affordable gaming options. It's not just the mainstream audience that's migrating to downloads. This exclusive downloadable five-on-five football game offers a $15 casual alternative to the fully-packed "Madden NFL 10" console games, which retail for $40 to $60. This December, Electronic Arts will offer "Madden NFL Arcade" on Xbox Live Arcade and PlayStation Network. Sports fans have more choices when it comes to gaming this year. "What is exciting about this channel, however, is that downloads provide Activision Blizzard and MTV Games the opportunity to keep interest in these games current and active, thereby extending product lives and allowing the audience to broaden over time." "Digital downloads are likely to become an ever increasing component of the business," said John Taylor, videogame analyst, Arcade Research. On the heels of "Guitar Hero 5," Activision Blizzard will add hip-hop music to its downloadable content with the October 27 launch of "DJ Hero." Pachter believes MTV Games will sell 5 million Beatles song downloads for its recently-released "The Beatles: Rock Band."
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